Cutting Edge '25

InsightHive – A Multimodal Engagement Analysis Tool for E – Commerce SMEs

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InsightHive - DSGP Group 4

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This is an application which will play a crucial role in improving the business strategies of small to larger scaled businesses. Our system mainly focuses on helping the business to get a clearer understanding of their customer base and increasing the business growth through several components. Our system identifies separate segments of customers from specific characteristics, predicting how much the customer will engage with their strategies, sentiments of their customer base from different aspects and a fully-fledged product recommendation system. Small and medium scale businesses form the backbone to world’s economy; a situation that fell apart when small businesses ran into hardships attaining target audience, reduce visibility, and reduced sales between 2019 and 2020. The chief problem is that you don’t have the capability to pinpoint the customer groups, understand the behavior and translate the data into the marketing approach. To tackle this problem, in the proposed solution, it analyses purchasing patterns, segments the customers, predicts customer engagement, performs sentiment analysis and comes up with the personalized recommendation. The aim of this approach is to improve the product reach and better customer targeting in order for the businesses to meet the market demands, improve sales, and achieve sustainable growth.

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